Peter S. Cohan & Associates




  • [About Peter S. Cohan]
  • [Services for Corporations]
  • [Services for Founders]
  • [What People Are Saying]

Services for Corporations



Growth Strategy



We help companies to set growth goals and develop business strategies to achieve them. We do this by

  • Identifying and evaluating market attractiveness
  • Interviewing customers to understand why they buy
  • Assessing capabilities required to win new customers
  • Ranking and selecting the best growth opportunities
  • Articulating and defending recommended growth strategy


Competitor Analysis



We help companies evaluate the effectiveness of competitors' business strategies by investigating topics such as

  • Founders and history
  • Corporate mission and values
  • Target customers
  • Products
  • Market share trends
  • Assessment of ability to satisfy customer purchase criteria
  • Evaluation of capabilities
  • Financial performance and resources


Leadership Agility



We work with senior executive teams to strengthen their abilities to

  • Adapt to changing customer needs, evolving technologies, and upstart competitors
  • Learn how to think and act entrepreneurially
  • Identify and overcome decision traps such as confirmation and availability bias
  • Develop effective scaling strategies
  • Manage strategic change


Peter S. Cohan & Associates