Services for Corporations

We help companies to set growth goals and develop business strategies to achieve them. We do this by

• Identifying and evaluating market attractiveness
• Interviewing customers to understand why they buy
• Assessing capabilities required to win new customers
• Ranking and selecting the best growth opportunities
• Articulating and defending recommended growth strategy

We help companies evaluate the effectiveness of competitors' business strategies by investigating topics such as

• Founders and history
• Corporate mission and values
• Target customers
• Products
• Market share trends
• Assessment of ability to satisfy customer purchase criteria
• Evaluation of capabilities
• Financial performance and resources

We work with senior executive teams to strengthen their abilities to

• Adapt to changing customer needs, evolving technologies, and upstart competitors
• Learn how to think and act entrepreneurially
• Identify and overcome decision traps such as confirmation and availability bias
• Develop effective scaling strategies
• Manage strategic change