Peter S. Cohan & Associates




  • [About Peter S. Cohan]
  • [Services for Corporations]
  • [Services for Founders]
  • [What People Are Saying]
  • [Media and Podcasts]

Services for Founders





Investing Capital



We provide capital to startups investing in seed to Series E rounds. We have invested in seven startups -- three of which failed.


The successes include:

  • Andromedia, a website analysis service that Macromedia acquired for $440 million
  • SupplierMarket.com, a business-to-business marketplace acquired for $930 million by Ariba​
  • Lexar Media, a digital film maker acquired for $650 million by Micron Technology
  • Sofi Technologies, a financial services provider, which went public in June 2021 at a valuation of $18 billion


Evaluating Capital Providers



We help founders to identify potential investors that best fit their industry and stage of scaling by evaluating factors such as

  • Their knowledge of the venture's industry
  • The investment track record of their general partners
  • How they work with portfolio companies to help them scale
  • The reputations of their general partners in working with entrepreneurs encountering significant business challenges


Developing Pitch Decks



We help entrepreneurs develop pitch decks for raising capital which cover topics such as:​

  • Description of customer pain the venture will solve
  • Size and growth rate of potential market
  • Analysis of how customers choose among competing suppliers
  • How the venture will win new customers
  • Capabilities of the venture's leadership team
  • Financial resources required
  • Financial projections


Peter S. Cohan & Associates