Peter S. Cohan is an Associate Professor of Management Practice at Babson College. He teaches strategy, leadership and entrepreneurship to students in its undergraduate, Master of Science in Entrepreneurial Leadership, Master of Science in Advanced Entrepreneurial Leadership, MBA, and Executive Education programs.
He is the founding principal of Peter S. Cohan & Associates, a management consulting and venture capital firm. He has completed over 150 growth-strategy consulting projects for global technology companies and invested in seven startups--three of which were sold for about $2 billion and one of which went public at an $18 billion valuation.
Peter has written 17 books -- most recently Brain Rush: How to Invest and Compete in the Real World of Generative AI (July 2024) and Goliath Strikes Back: How Traditional Retailers Are Winning Back Customers from Ecommerce Startups (November 2020). He is a senior contributor at Forbes and a contributor to Inc. He is a frequent media commentator who has appeared on ABC's Good Morning America, Bloomberg, CNN, CNBC, Fox Business News, American Public Media's MarketPlace, WBUR, WGBH, New England Cable News and the Boston ABC, NBC, and CBS affiliates.
He has been quoted in the Associated Press, the Christian Science Monitor, the London Evening Standard, the Times of London, the New York Times, Nikkei, USA Today, the Wall Street Journal, the Washington Post, Portugal's Expresso, the Economist, Time, BusinessWeek, and Fortune. He also appeared in the 2016 documentary film, We the People: the Market Basket Effect.
Prior to starting his firm, he worked as a case team leader for Harvard Business School professor Michael Porter's consulting firm.
He has taught at MIT, Stanford University, Columbia University, New York University, Bentley University, The Vienna University of Technology, Tel Aviv University, School of Management Fribourg, Barcelona's EADA, Singapore's Nanyang Technological University, the University of Coimbra, the University of Chile, the University of Hong Kong and Tecnologico de Monterrey. RETHINK Retail chose him as a Top 100 Retail Influencer of 2021, 2022, and 2023. Peter earned an MBA from Wharton, did graduate work in computer science at MIT, and holds a BS in Electrical Engineering from Swarthmore College.
